Diana’s Diary

Launching Our First Collection

If you have been following closely, chances are you know we were supposed to launch our first collection last fall. But due to some issues, we were unable to do so. We were determined to ensure that slow and intentional growth was not lost no…

Staying the Course and Overcoming Challenges

My decision to launch a business was very much of an emotional one tied in with a personal passion to create beautiful quality pieces with a belief in supporting slow fashion and ethical practices. However, running a business requires a much…

The Struggles of Launching

We’ve been working tirelessly to bring our vision to reality, which has turned out to be quite a challenge. For a small business like us, with no outside funding, things like sourcing sustainable fabrics with low minimum quantities has been…

Adjusting to life as an Entrepreneur

Transitioning from an employee to an entrepreneur has definitely had its challenges. There seems to be an essence of glamour to the word entrepreneur, just as there is to the term designer. One might assume it’s much simpler not to have a…

The Creative Journey of a Garment

Most people don't know that the creative journey of a garment is a long complex process. Whether it is a small private label or a large company, they all share similar practices and methods throughout. This also applies to the way a designer…

Coming Up with the Chic Reign Logo

Coming up with the Chic Reign logo was a bit of a journey. When the idea to create my own business came about, my first thought was "what will my company be called? and what will the logo look like?" It was challenging to say the least, literally…
Pursuit of Chic

In Pursuit of Chic

In the summer of 2015 upon finishing my last semester, I decided to take on a second internship. Unlike my previous one in NYC, this internship would be with a small startup company owned by a fellow designer located in Stroudsburg, PA. It was…

One of the Most Rewarding Experiences of My Life

I enrolled at Centenary University in the fall of 2013 as a full-time student. I look back at it as one of the most rewarding experiences of my life. The first semester was very exciting, yet so overwhelming. As a creature of habit, I found…

The Day I Realized I was Living Somebody Else’s Dream

The day I realized I was living somebody else's dream, I made a conscious decision to take my life in a new direction and pursue that which truly made me happy: fashion. I set out to do whatever it took to reach my goal. I quit my day job and…
welcome to diana's world featured image

Welcome to Diana's Diary

Hello there. Welcome to my diary! My name is Diana Alvarez and I’m the Creative Director of Chic Reign. I was born in 1975 in Cali, Colombia, where I lived with both my parents until they got divorced 7 years later. In 1984 my mother left…