Chic Reign’s World

Meet The Model Behind Our SS'19 Campaign

For the SS'19 campaign, we wanted to portray a confident, chic woman who embodied sophistication with an edge. She's someone who enters a party impeccably dressed from head-to-toe. As she glides across the room, heads turn and eyes widen as…

Behind the Scenes: SS'19 Collection

The Chic Reign team had a blast at the SS'19 photo shoot! We shot the collection at a studio in the heart of New York City. Loud laughs, bright smiles, and excitement filled the room as everyone prepared for the big day. From hair and makeup,…

Welcome to Spring/Summer '19

Dance on in! Our Spring Summer 2019 Collection breathes the life of the party with rich and exciting colors, wispy feathers, and a wild for zebra print you’ll want to spend all your evenings grooving to the music in. Make these pieces your…

We have launched! Here's All You Need To Know

Chic Reign’s first SS'19 collection has officially launched and we are so excited! We want to provide you with as much guidance as we can to help make your shopping experience a breeze! We’ve received a few questions we would love to answer…

The SS'19 Collection

Our Spring/Summer 19 collection is launching on April 10th! We are exactly 5 days away and I want to share some exclusive details with you. One of the biggest goals I set out to achieve when I created Chic Reign was to design dresses in quality…

Our Spring/Summer 2019 Chic Reign Collection is Coming

Mark your calendars, tell Siri, Alexa, Google, whatever your smart device of choice is, to remind you of a very important date you will not want to forget. We are launching Chic Reign’s first Spring/Summer collection on April 10th! This…

Into The Christmas Spirit

It’s beginning to look a lot like Christmas here at Chic Reign. From tree decorations, to freshly baked cookies, all the way to dressing up in our holiday best, we are filled to the brim with holiday cheer! Diana, our Creative Director, carefully…

Birthday Yum! Birthday Fun! Celebrating Diana's Birthday

The Chic Reign Team loves celebrating birthdays together. We surprised our creative director on her special day with some of her favorites: chocolate cake, macarons, and rosé! Happy Birthday Diana!   "Happiness radiates like…

The Making of Chic Reign Studio

Chic Reign studio is a wonderful dream come true! We have been working out of our headquarters for a few months now. It has been a delight. If you have ever worked from home you can understand the importance of being able to separate your work…
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So, What's Chic Reign All About?

Chic Reign is a feminine with an edge luxury womenswear brand.  Polished dresses and sophisticated separates in rich color palettes.  We are devoted to impeccable construction and quality pieces that endures season after season.  Our products…