The Making of Chic Reign Studio

Chic Reign studio is a wonderful dream come true! We have been working out of our headquarters for a few months now. It has been a delight. If you have ever worked from home you can understand the importance of being able to separate your work…

The Day I Realized I was Living Somebody Else’s Dream

The day I realized I was living somebody else's dream, I made a conscious decision to take my life in a new direction and pursue that which truly made me happy: fashion. I set out to do whatever it took to reach my goal. I quit my day job and…
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Welcome to Diana's Diary

Hello there. Welcome to my diary! My name is Diana Alvarez and I’m the Creative Director of Chic Reign. I was born in 1975 in Cali, Colombia, where I lived with both my parents until they got divorced 7 years later. In 1984 my mother left…
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So, What's Chic Reign All About?

Chic Reign is a feminine with an edge luxury womenswear brand.  Polished dresses and sophisticated separates in rich color palettes.  We are devoted to impeccable construction and quality pieces that endures season after season.  Our products…

Be unmistakably chic with up to date exclusives and behind the scenes access.

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