Entries by chicreign

Camp: Notes On Fashion

Did anyone else watch The Met Gala and fall madly in love with the extravaganza of Camp-themed garments parading down the pink carpet? We were spellbound by Lady Gaga’s billowing fuchsia gown by Brandon Maxwell, and Celine Dion’s spectacular Oscar de la Renta beaded gown. Needless to say, celebrities brought their A-game to The Met […]

Meet The Model Behind Our SS’19 Campaign

For the SS’19 campaign, we wanted to portray a confident, chic woman who embodied sophistication with an edge. She’s someone who enters a party impeccably dressed from head-to-toe. As she glides across the room, heads turn and eyes widen as they soak in her radiant beauty. So when we came across the beautiful Megan Thomas, […]

Behind the Scenes: SS’19 Collection

The Chic Reign team had a blast at the SS’19 photo shoot! We shot the collection at a studio in the heart of New York City. Loud laughs, bright smiles, and excitement filled the room as everyone prepared for the big day. From hair and makeup, all the way to last minute adjustments, here is […]

Welcome to Spring/Summer ’19

Dance on in! Our Spring Summer 2019 Collection breathes the life of the party with rich and exciting colors, wispy feathers, and a wild for zebra print you’ll want to spend all your evenings grooving to the music in. Make these pieces your mantra for a scene-stealing, ultra-chic night out. Aqua Tailored Blazer and Pant […]

The SS’19 Collection

Our Spring/Summer 19 collection is launching on April 10th! We are exactly 5 days away and I want to share some exclusive details with you. One of the biggest goals I set out to achieve when I created Chic Reign was to design dresses in quality fabrics with longevity in mind. With that being said, […]

Launching Our First Collection

If you have been following closely, chances are you know we were supposed to launch our first collection last fall. But due to some issues, we were unable to do so. We were determined to ensure that slow and intentional growth was not lost no matter the cost. It didn’t matter how long we had […]

Staying the Course and Overcoming Challenges

My decision to launch a business was very much of an emotional one tied in with a personal passion to create beautiful quality pieces with a belief in supporting slow fashion and ethical practices. However, running a business requires a much more analytical approach. As a designer, it is easy to get immersed in the […]