Our Spring/Summer 19 collection is launching on April 10th! We are exactly 5 days away and I want to share some exclusive details with you.
One of the biggest goals I set out to achieve when I created Chic Reign was to design dresses in quality fabrics with longevity in mind. With that being said, we created a capsule collection that includes seven different styles. By keeping the collection small, we were able to put more intentional effort through the creative process. You will find dresses and separates in quality fabrics featuring vibrant colors and feminine silhouettes. These will be exclusive designs in limited quantities due to fabric availability. What this means is that once a style is sold out, it may not come back.
We are committed to minimizing our social impact on Earth’s ecological system. Our mission is to build a modern fashion brand around slow fashion and ethically made products. Ensuring that we use natural fabrics as much as possible.
Our collection is 100% manufactured in the heart of the Garment District in New York City. By working with local manufactures, we are able to oversee the entire process from start to finish allowing us to hold our products to exceedingly high standards.
It’s never been a more extraordinary time to be a woman. We’re expressing our individuality and creativity on our terms. And while we know all of our muses are at a different stage in their lives and have their own aesthetics and interests, we hope that our garments will bring each and every one of you joy, confidence, and an unmistakably chic feeling when you put them on!
This is a true labor of love and I personally thank you for supporting and sharing it with us.