Our Spring/Summer 2019 Chic Reign Collection is Coming

Mark your calendars, tell Siri, Alexa, Google, whatever your smart device of choice is, to remind you of a very important date you will not want to forget.

We are launching Chic Reign’s first Spring/Summer collection on April 10th!

This collection is for all the women who have been dreaming and endlessly searching for the perfect, ultra-chic party dress (and suit!) that can take you to any occasion or celebration in style. Rich and exciting colors were selected, encouraging women to be elegant, vibrant, and energized to stand-out with confidence in their own unique way.

Curious to see how the collection inspiration and creative process came to be? Here’s an exclusive behind the scenes look into the making of the Spring/Summer 2019 collection.


We start by creating a mood board where we gather all our favorite inspirational images together. This gives us a starting point for the collection.

Diana works alongside her master pattern maker. Through constant communication and experimenting, they are able to bring our pieces from the design concept through production.

Here is an up-close glimpse of our Little Black Dress (LBD) from this collection. It’s the kind of super-chic dress that you’ll want to wear again and again. The sleeves are everything on this dress! And we love it!

Creating and bringing joy to our customers is what we love the most. Every garment has a spark of light sewn into it that comes from our love for doing something we are so passionate about.

Stay tuned for more to come by signing up for our email list!

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