Launching Our First Collection

If you have been following closely, chances are you know we were supposed to launch our first collection last fall. But due to some issues, we were unable to do so. We were determined to ensure that slow and intentional growth was not lost no matter the cost. It didn’t matter how long we had to wait. We were going to do it right without compromising our values, which was a driving principal and reason why I started Chic Reign in the first place. In the end, it turned out to be a blessing in disguise as many things in life often do. During this time, we have been able to source quality fabrics locally and have now made partnerships with outstanding manufacturers in New York City. Hooray!

As I get closer to launching the first collection I can’t help but reflect on this past year. All I can think of is the immense growth I’ve achieved both personally, emotionally, and professionally. Even if I were to walk away from it tomorrow, the journey alone has made it all worth it. The past few weeks have been very hectic trying to oversee every aspect and detail of production. It has been exhausting and at times I have felt the rush of emotions all at once – relieved because we are finally launching, anxious of what’s to come, and even more curious to see how the collection is going to do. We are less than 2 weeks away until launch so we shall see!

I want nothing more than to make you all proud. I want each piece to arrive to you perfectly crafted, impeccably finished, and to most importantly help you feel beautiful, confident, and empowered. I don’t just design to make a garment, I design for you.

My only hope is that you be enchanted by its light.

Love Endlessly,

diana alvarez signature

1 reply
  1. Maureen
    Maureen says:

    I can’t wait to see the finished collection. You’ve put so much work and love into this- it’s going to be phenomenal!

    Reply

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