Welcome to Diana’s Diary

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Hello there. Welcome to my diary!

My name is Diana Alvarez and I’m the Creative Director of Chic Reign.

I was born in 1975 in Cali, Colombia, where I lived with both my parents until they got divorced 7 years later. In 1984 my mother left for the states in hopes of a better future. I didn’t know when I’d see her again.

Five years later on June 20,1989 I came to America. The language barrier proved to be difficult. I soon realized college was not in the foreseeable future.

My life today could not be any further from that.

I graduated from Centenary University with a Fine Arts degree with a concentration in Fashion Design. I have always been interested in fashion and the art of dressing up. However, life circumstances presented me with a different career choice.

In fact, for the last 20 years I worked in the dental field. Although I loved helping restore smiles, my passion lied elsewhere.

Through my husband’s encouragement I finally built up the guts to pursue a career in something I loved which meant fashion! I contemplated the pros and cons of the career transition I was about to make. In the end, I decided to follow my instincts. I enrolled at Centenary University in the Fall of 2013.

“Everything you’ve ever wanted is on the other side of fear.”

George Adair

It was hard to step into the unknown. I spent the first semester on an emotional rollercoaster. Everything was scary and exciting at the same time. On my first day of class, I found myself inundated with an immense feeling of gratitude. As tears rolled down my face, I proudly walked to my first day of class.

“When I let go of what I am I become what I may be.”

Lau Tzu

My discovery of Diana, the designer began.

I’d love to personally invite you on my journey and follow along my diary as I navigate the roles of entrepreneurship and Creative Direction of Chic Reign. My desire is to empower, inspire and encourage women to live life to the fullest.

May this inspire you in your own journey, wherever it may lead.

Love endlessly,

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